Build a digital-first presence from the ground up.
The Delivery Kitchen brand needed to strengthen local awareness and drive corporate catering orders. I developed and executed a social media strategy that fostered brand consistency, highlighted seasonal menu launches and strengthened connections with local community partners.
Own the creative, calendar and community connection.
I directed and designed creative assets across graphics, photography and video, developed the content calendar around promotions and menu launches, wrote captions, engaged directly with followers and partnered with local organizations to increase visibility.
Brainstorm Concepts→Produce Creative Assets→Schedule Posts→Monitor Engagement
Use consistency to create recognition.
- Built a clear and consistent brand voice across social media.
- Increased visibility of seasonal menu items and special promotions.
- Strengthened community presence and supported growth in catering opportunities.
The Delivery Kitchen concept was later discontinued by CRG. This case study focuses on the marketing strategy, creative production and audience-building work completed while the concept was active.
