Launch the patio like an experience, not an announcement.
I developed and executed the full campaign voice, event concept and social copy, from food and beverage planning and daily themes to vendor coordination and promotion.
My goal was to showcase Shin Dig’s playful, energetic personality while giving people a reason to visit the new space, stay awhile and come back.
Build the event around the brand.
I planned the full experience, including food and beverage pairings, vendor coordination and daily themes built around music, pets, family and racing. I wrote the campaign copy in a witty, engaging tone and developed messaging that tied every activation back to Shin Dig’s fun, casual and community-driven identity.
Event Concepting→Creative Development→Campaign Scheduling→Event Execution
Make the launch memorable beyond opening weekend.
- Successfully introduced Shin Dig’s new patio space to the community with strong turnout and engagement.
- Established the playful brand voice both online and in person.
- Boosted awareness through contests and themed hashtags including #ShinDiggityDogs and #TheShinDig500.
- Positioned Shin Dig as a neighborhood destination for seasonal events and community gatherings.
The voice kept going
The Patio Party established a tone that could keep flexing across future promotions, food moments and community events.
